PLANNING AN EVENT - with the Horsham Municipality
Horsham Rural City Council Promotions Department assists organisations to navigate their way through issues involved in marketing of events. As an event organiser you are required to completed the following documents.
Click below links:
Event & Festival Notification Form - Complete this as an online process
The event notification form has been developed to aid and assist Horsham Rural City Council and community groups alike to plan and manage their events in an effective and efficient manner. This form is required for completion if you are planning an event / festival / conference / expo etc or simply any filming within the Horsham municipality.
Temporary Event Signage Form - Complete this as an online process
This form is design for an event organiser, who may wish to consider undertaking marketing promotions via the temporary event sign boards located within Horsham and at each of the highway entries into Horsham. This is a great way to feature your event publicly.
There is always a risk element to any one event, the Risk Assessment Manual assist and guides the event organiser through a step by step process to ensure that all avenues have been covered.
Additional Event Marketing Opportunities
Horsham and Grampians Visitor Informtion Centre provides the event organiser with the opportunity to list their event in other areas as follows:
Monthly "What's On" printed and emailed out
Weekly "What's On" in Friday's Wimmera Mail Times
Event details placed on the Australian Tourism Data Warehouse (which is adverised through all visit Victoria websites).
Looking for Marketing Sponsorship for Events & Festivals
Council offers sponsorship to assist major events and festivals held within the community to market their project outside the region, and therby attracting more visitors to the municipality. Marketing sponsorship is support by Council's Tourism Advisory Committee.
The Horsham Rural City Council recognises the value of events to the tourism industry and the region wider community. Major events can provide an economic injection in the community by increasing visitations to the region, increasing awareness of the region and engendering community spirit and pride.
Events range in size from markets, sporting competitions, conferences, musical and art festivals. Therefore, as a potential organiser you need to consider some of the following points:
What is the aim of your event?
Where best to hold the event?
Who will be you target audience?
How best to market your event?
Will you require licenses or permits for you event?